Privacy Policy

This Privacy Policy outlines the kind of information Merz may collect while you visit our website and how Merz uses such information. Some of the information we keep on our webserver, is information that you volunteer to provide through forms and some is collected automatically. Unless you volunteer such data yourself, Merz will not collect any information that is aimed at identifying you.

 

Information Automatically Collected and Stored

As many other companies do, Merz also measures the performance of its site in order to improve and customize it in favour of our visitors. During your visit, Merz automatically collects and temporarily stores the following information about your computer and your visit:

 

  • The domain and host from which you access the Internet
  • The Internet address of the website from which you linked directly to the Merz site, if applicable
  • The date and time you arrived at our site and how long you spent on the site and which pages you visited
  • Your Internet protocol (IP) address and
  • Your computer’s operating system and browser software

Merz may entrust third parties with the described performance measurement. In no event will we thereby acquire information on the individual identity of any visitor. Such third parties will be required to observe our privacy standards, to provide us only with aggregated information, to use the information collected only for the purposes for which they have been retained by Merz, and to destroy the information afterwards.

Some Merz Web sites may deposit certain bits of information called “cookies” in a visitor’s computer. Generally, a cookie assigns a unique number to the visitor that has no meaning outside the assigning site. Cookies can tell us how and when pages in a website are visited and by how many people. The purpose of this technology and the information it provides is again to help us improve our websites. Most Web browsers allow the user to deny or accept the cookie feature. However, please note that cookies may be necessary to provide you with certain features (e.g. customized delivery of information) available on the Merz site. Further information about cookies can be found at www.cookiecentral.com/faq

 

Personal Information You Choose to Provide

During your visit, you may complete a personal information web-form that requests:

 

  • Salutation
  • First name
  • Last name
  • E-Mail address
  • Country
  • (optional) Nature of request for information from Merz
  • (optional) Address, including postal code

Only when specifically requested by a visitor on the website, visitors’ information will be used to respond to visitors´ inquiries or notify visitors about new content or services of our websites.

 

Merz will use personal information only for the purpose indicated to you when you provided it. Merz will not disclose, sell, rent or exchange such personally identifiable information to any other organization or entity unless the user is first notified and expressly agrees to it, or as otherwise required by law. Merz reserves its right to amend this policy at any time. The privacy policy does not create any contractual or other legal right in or on behalf of any party.
Google Analytics

 

This website uses Google Analytics, a web analytics service provided by Google, Inc. (“Google”). Google Analytics uses “cookies”, which are text files placed on your computer, to help the website analyze how users use the site. The information generated by the cookie about your use of the website (including your IP address) will be transmitted to and stored by Google on servers in the United States. In case of activation of the IP anonymization, Google will truncate/anonymize the last octet of the IP address for Member States of the European Union as well as for other parties to the Agreement on the European Economic Area. Only in exceptional cases, the full IP address is sent to and shortened by Google servers in the USA. On behalf of the website provider Google will use this information for the purpose of evaluating your use of the website, compiling reports on website activity for website operators and providing other services relating to website activity and internet usage to the website provider. Google will not associate your IP address with any other data held by Google. You may refuse the use of cookies by selecting the appropriate settings on your browser. However, please note that if you do this, you may not be able to use the full functionality of this website. Furthermore you can prevent Google’s collection and use of data (cookies and IP address) by downloading and installing the browser plug-in available under https://tools.google.com/dlpage/gaoptout?hl=en-GB Further information can be found under http://www.google.com/analytics/terms/gb.html (Google Analytics Terms of Service & Privacy). Please note that on this website, Google Analytics code is supplemented by “gat._anonymizeIp();” to ensure an anonymized collection of IP addresses (so called IP-masking).

 

Google Remarketing – Data Protection

As well as using Google Analytics, this website also uses Google Remarketing. This is a service provided by Google Inc. ("Google"). As with Google Analytics, Google uses cookies to provide this service (for more information see the section on Google Analytics). The information this cookie gathers about your visit to our website (including your IP address) is sent to a Google server in the USA and stored there. Google shortens the IP address in such a way that it is no longer uniquely identifiable. Google complies with the data protection provisions of the US Safe Harbor Agreement and is registered with the US Department of Commerce "Safe Harbor" program. Google uses this information to evaluate how you use the website in order to prepare reports concerning website activity as well as to provide other services relating to website and internet usage. Where required by law or necessary for the purpose of processing the data on Google's behalf, Google will also transmit this information to third parties. On the internet, ads from third-party publishers (including Google) are served to websites. Using cookies stored on your computer from a previous visit to our website, these third-party publishers (including Google) serve ads to the websites you visit. You can opt out of future collection and storage of this data in the manner described at any time. You can find out how to opt out of Google cookies on the page on deactivating Google Ads. Alternatively, you can stop the use of cookies by third-party publishers by visiting the Network Advertising opt out page. However, you should be aware that if you do this, you may not be able to make full use of all the functions of this website. By using this website you agree to the use by Google of data about you in the manner and for the purpose described above.